Kuala Lumpur, 20 Jan – Perodua sold about 180,000 vehicles, consisting of 30% of the total industry volume in 2011, making it the most preferred automotive brand for 6 years in a row.
The achievement is backed by strong demand for its new Myvi model, which registered nearly 78,000 units last year, as well as strong demand for its 2 other models – the ViVA and ALZA.
Perodua Managing Director, Datuk Aminar Rashid Salleh said Perodua has set a sales target of 188,000 units this year or a 4% increase from 2011 on the back of increasing and improving its network as well as aggressive promotions thoughout the year.
“Although 2012 will pose a very challenging year and barring any unforeseen circumstances, we believe we can meet this target,” he said at a media briefing here today.
Aminar added that Perodua is also doing well in terms of after sales as the national car company recorded its highest ever service intake of 1.71 million vehicles in 2011; this translates into a market share of 51% of Perodua vehicles currently in operation. Spare parts sales registered an amount of RM205 million, also another new record.
Aminar also revealed that Perodua has doubled its exports to 8,000 vehicles in 2011 from 4,000 vehicles in 2010.
“We aim to further boost our exports this year to 10,000 units by further increasing the export volume to the countries that we are currently in as well as exploring new markets,” he said.
Aminar said that under the Perodua 5-year road map, the company aims to quantum leap its exports to some 20,000 vehicles by 2015.
Perodua currently export its cars to 7 countries – Singapore, Brunei, Mauritius, Fiji, Sri Lanka, the UK and Nepal. It also exports its Myvi model to Indonesia under the Daihatsu Sirion badge.
Aminar said that Perodua also aims to further boost its customer satisfaction by improving the quality of its service on both sales and after sales as well as on its products.
Aside from better training its human capital resources to be more efficient and knowledgable, Perodua will also build its new flagship 3S centre in Section 19, Petaling Jaya as a model of its future sales and service centres nationwide.