PERODUA AXIA STYLE MAKES SRI LANKAN DEBUT AT COLOMBO MOTOR SHOW

Colombo, 8 Nov: The Perodua Axia STYLE has made its Sri Lankan debut at the Seylan Colombo Motor Show, which is taking place at the Bandaranaike Memorial International Conference Hall from 8-10 November.

Local Perodua distributor Unimo Enterprises is collecting bookings for the Perodua Axia STYLE at the show, ahead of deliveries expected to begin early next year.

The crossover-inspired variant of the 2019 Perodua Axia range that launched in Malaysia in September is priced at Rs 3.895 million (RM89,000*) in the island nation.

“As Sri Lanka is the Perodua brand’s biggest overseas market and one that has always been accepting of the Axia, with some 3,000 units sold since 2015, it is fitting as the new Perodua Axia STYLE’s first export destination,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.

“Sporting rugged-looking bumpers with skid plate elements, all-round body cladding, roof mouldings, a rear spoiler and striking 15-inch five-spoke alloys, the new Perodua Axia STYLE reflects owners’ active lifestyles while retaining all the hallmark Axia qualities of practicality, fuel efficiency, spaciousness and ease to drive,” he added.

Over 2,000 Perodua Axia STYLEs have found Malaysian homes since its September launch. As for the entire 2019 Perodua Axia range, over 10,400 have been delivered out of over 20,000 bookings received to date.

“SUVs and crossovers are enjoying a big rise globally and we foresee the same trend taking hold in Sri Lanka,” said Unimo Enterprises Chief Executive Officer and Executive Director Mr Mahesh Gunathilake.

“The new Perodua Axia STYLE offers the active and trendy looks of a crossover in a compact, fuel-efficient, dependable and value-for-money package that we believe will strike a chord with Sri Lankans,” he added.

Unimo Enterprises has sold nearly 16,000 Perodua cars since 1997. Its current line-up comprises the Axia and the Bezza – the latter is Sri Lanka’s best-selling new sub-1.0 litre sedan.

Perodua aims to export 3,270 cars this year – a considerable 50% more than last year’s 2,184 units. Over 80,000 Perodua vehicles have been sold outside Malaysia to date.

*Sri Lankan Rupee to Malaysian Ringgit conversion correct at time of release.

Perodua Axia STYLE tampil di Pameran Motor Colombo, Sri Lanka

 Colombo, 8hb Nov: Perodua Axia STYLE telah membuat penampilan pertamanya di Sri Lanka menerusi Pameran Motor Colombo Seylan yang berlangsung di Bandaranaike Memorial International Conference Hall dari 8hb-10hb November.

Pengedar tempatan Perodua, Unimo Enterprises, sedang menerima tempahan untuk Perodua Axia STYLE di pameran terbabit. Penghantaran dijangka bermula awal tahun hadapan.

Varian Perodua Axia 2019 yang berunsurkan crossover itu ditawarkan dengan harga Rs 3.895 juta (RM89,000*) di negara kepulauan tersebut.

 “Sri Lanka merupakan pasaran luar negara terbesar bagi jenama Perodua, di mana Axia disambut baik dengan kira-kira 3,000 unit dijual sejak 2015. Justeru ia sesuai sebagai destinasi eksport pertama bagi Perodua Axia STYLE baharu ini,” Presiden dan Ketua Pegawai Eksekutif Dato’ Zainal Abidin Ahmad berkata.

“Dilengkapkan dengan bumper yang tampil lebih lasak dengan elemen skid plate, cladding badan, mouldingbumbung, spoiler belakang dan rim aloi lima-jejari 15-inci, Perodua Axia STYLE baharu mencerminkan gaya hidup aktif pemiliknya di samping mengekalkan semua kelebihan Axia seperti praktikaliti, kecekapan bahan api, ruang dalaman yang luas serta mudah dipandu,” tambahnya.

Lebih 2,000 Perodua Axia STYLE telah menemui pemiliknya di Malaysia sejak pelancarannya pada September lalu, manakala Perodua Axia 2019 secara keseluruhan telah mencapai jualan lebih 10,400 unit daripada lebih 20,000 tempahan yang diterima setakat ini.

“Permintaan untuk SUV dan crossover sedang menyaksikan peningkatan di pasaran antarabangsa dan kami menjangkakan trend yang sama bagi Sri Lanka,” kata Ketua Pegawai Eksekutif dan Pengarah Eksekutif Unimo Enterprises En Mahesh Gunathilake.

 “Perodua Axia STYLE baharu ini menawarkan penampilan crossover yang aktif dan bergaya dalam satu pakej yang kompak, cekap bahan api, boleh dipercayai dan memberikan nilai yang baik. Kami percaya rakyat Sri Lanka akan menyukai kenderaan ini,” ujarnya.

Unimo Enterprises telah menjual hampir 16,000 kenderaan Perodua sejak 1997. Barisan model mereka kini terdiri daripada Axia dan Bezza. Perodua Bezza merupakan sedan bawah-1.0 liter baharu yang terlaris di Sri Lanka.

Perodua mensasarkan eksport sebanyak 3,270 kenderaan untuk 2019 – peningkatan 50% daripada 2,184 unit tahun lepas. Lebih 80,000 kenderaan Perodua telah dijual di luar Malaysia setakat ini.

*Penukaran mata wang Rupee Sri Lanka ke Ringgit Malaysia semasa siaran media dikeluarkan.