RAWANG, 22 June: Perodua continues its commitment towards nature conservation by organising the Perodua Tree Planting Programme recently at the Kuala Selangor Nature Park in Kuala Selangor.

The Corporate Social Responsibility programme was run under the UMW Green Shoots Initiative (UGS) that started in the fourth quarter of 2021. The initiative aimed at planting a total of 300,000 trees by the end of 2023.

As of now, approximately 174,000 trees have been planted since the launch of the initiative and the remaining 133,000 trees are expected to be planted by the end of this year.

“Mangroves are a vital part of Malaysia’s ecosystem as it helps to protect riverbanks from environmental risks, particularly from flooding and tsunami.

“Apart from that, mangrove trees protect water quality by removing nutrients and pollutants from stormwater runoff before they reach seagrass habitats and coral reefs. It also provides nursery habitat for many commercial fish and shellfish, thus contributing to the local abundance of seafood.

“Given the huge benefits of mangrove trees, Perodua has decided to tie up with the Malaysian Nature Society for the tree planting activity as part of our CSR activity,” Perodua President and Chief Executive Officer Dato’ Sri Zainal Abidin Ahmad said.

He added that as Perodua embarked on its Sustainable Development Goals journey, having such programme is important to reflect the company’s commitment towards achieving its goal.

“The tree planting event is also related to one of the SDG goals, namely the goal number 15, Life on Land. Its objective is to stop biodiversity loss, stop land degradation, stop desertification, protect, restore, and promote sustainable use of terrestrial ecosystems and manage forests sustainably.

“Therefore, the tree planting activity organised by Perodua can help spread more awareness to conserve the earth,” he said.

Some 120 volunteers from Perodua were involved in the one-day programme. Also present during the programme were Group Chief Financial Officer Cik Noor Zakiyah Hasan and General Manager of Corporate Relations and Communications Division, Puan Sulasi Haji Mahadi.

Sukarelawan Perodua tanam 1,700 pokok bakau di Taman Alam Kuala Selangor

RAWANG, 22 Jun: Perodua meneruskan komitmennya terhadap pemuliharaan alam semula jadi dengan menganjurkan Program Penanaman Pokok Perodua di Taman Alam Kuala Selangor di Kuala Selangor baru-baru ini.

Program tanggungjawab sosial korporat ini adalah kesinambungan daripada Inisiatif Pucuk Hijau UMW (UGS) yang diperkenalkan pada suku keempat 2021, dengan sasaran untuk menanam sebanyak 300,000 pokok menjelang akhir 2023.

Sejak pelancaran inisiatif berkenaan sehingga kini, kira-kira 174,000 pokok telah ditanam dan baki 133,000 pokok lagi dijangka akan ditanam menjelang akhir tahun ini.

“Pokok bakau adalah bahagian penting di dalam ekosistem Malaysia kerana ia membantu melindungi tebing sungai daripada risiko alam sekitar, terutamanya daripada banjir dan tsunami.

“Selain itu, pokok bakau melindungi kualiti air dengan menyingkirkan nutrien dan bahan pencemar daripada aliran air ribut sebelum sampai ke habitat rumput laut dan terumbu karang. Ia juga menjadi tempat habitat buat ikan-ikan komersial dan kerang-kerangan, sekali gus menyumbang kepada limpahan makanan laut tempatan.

“Memandangkan banyak manfaat yang ada pada pokok bakau, Perodua memutuskan untuk bekerjasama dengan Persatuan Pencinta Alam Malaysia bagi aktiviti penanaman pokok sebagai sebahagian daripada aktiviti tanggungjawab sosial korporat kami,” kata Presiden dan Ketua Pegawai Eksekutif Perodua Dato’ Sri Zainal Abidin Ahmad.

Beliau menambah Perodua kini sedang melaksanakan Matlamat Pembangunan Lestari (SDG) dan program seumpama ini adalah penting kerana ia mencerminkan komitmen syarikat ke arah mencapai matlamat itu.

“Acara penanaman pokok ini juga berkaitan dengan salah satu matlamat SDG iaitu matlamat nombor 15, Hidupan Atas Darat. Objektifnya adalah untuk mencegah kehilangan biodiversiti, menghentikan degradasi tanah, menghentikan penggurunan, melindungi, memulih, dan menggalakkan penggunaan mampan ekosistem darat serta mengurus hutan secara mampan.

“Justeru, aktiviti penanaman pokok anjuran Perodua ini dapat membantu menyebarkan lebih banyak kesedaran untuk memulihara bumi,” katanya.

Kira-kira 120 sukarelawan Perodua terlibat di dalam program yang berlangsung selama sehari itu. Turut hadir dalam program tersebut ialah Ketua Pegawai Kewangan Kumpulan Cik Noor Zakiyah Hasan dan Pengurus Besar Divisyen Perhubungan dan Komunikasi Korporat, Puan Sulasi Haji Mahadi.